Check out our event diagnostic resources that defined the 2019 Xperience Design Project (XDP) and will help inspire your next big idea.
Discover how you can deliver more value to your members with this essential thought piece for association executives.
In the past century,
How can you stay ahead of the curve and transform your association event, trade show, or conference into an unforgettable and successful experience?
Imagine that. People are multi-dimensional. They have wants, desires, perceptions, and opinions. Each one of these factors is in play every time you stage a live event. As a result, attendees may feel satisfied at some level but unsettled in others—ultimately coming away feeling unfulfilled and uneasy if any of their needs go unmet.
Which is why, if you want event attendees to feel truly satisfied, you need to address every dimension of their expectations.