360 Live Media
360 Live Media is an award-winning marketing, strategy and experience agency that solves business challenges for the most progressive industry associations and the world’s best brands.
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RESEARCH & AUDIENCE DEVELOPMENT

Our data-driven research methodology reveals your audience’s top motivations. From these insights, we develop custom marketing strategies that drive action and results.

What motivates your customer?

Trick question—it depends. Your audience is diverse, and so are their needs. To find out what they care about, we conduct strategic planning and research. Then, we provide you with recommendations for communicating your value proposition.

Our Approach

We start by conducting a holistic analysis of your audience, as well as the service offerings of your organization and your competitors. Using proven tactics such as quantitative surveys, in-depth-interviews and “secret shopper” investigations, we gain actionable insights about your customers. This shows us which portions of your value proposition resonate best with the target segments of your audience, and which could be improved upon.

Next, we develop audience personas. These personas help establish communication priorities that support the needs and wants of each segment of your customers. To pressure-test our messaging, we conduct interactive workshops with you. You leave with the right positioning and tactics to attract your audience and spur action.

Our Solutions

  • Event evaluation
  • Competitive analysis
  • Insight development
  • Audience persona development
  • Persona activation
  • Focus groups and stakeholder interviews
  • Survey design and implementation
  • Program audit

We’re here to help. Please use the form below to inquire about our Research and Audience Development offerings.

See all the ways we can help you.