Trick question—it depends. Your audience is diverse, and so are their needs. To find out what they care about, we conduct strategic planning and research. Then, we provide you with recommendations for communicating your value proposition.
We start by conducting a holistic analysis of your audience, as well as the service offerings of your organization and your competitors. Using proven tactics such as quantitative surveys, in-depth-interviews and “secret shopper” investigations, we gain actionable insights about your customers. This shows us which portions of your value proposition resonate best with the target segments of your audience, and which could be improved upon.
Next, we develop audience personas. These personas help establish communication priorities that support the needs and wants of each segment of your customers. To pressure-test our messaging, we conduct interactive workshops with you. You leave with the right positioning and tactics to attract your audience and spur action.