360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.

How to Host a Virtual Event - Toolbox

360 Live Media is an event strategy and design agency that specializes in building in-person and virtual events for associations. Let us help you navigate the challenges created by COVID-19 and create the best event for 2020 and beyond.


The Event Innovators Exchange (EIX) webinar recordings are designed to help you and your association uncover the newest  trends, insights and best practices for designing a memorable and experiential virtual event. 

EIX Swoosh

What Does the Future Hold for Associations?

How are association events, conferences, and trade shows evolving in the age of COVID19?  How are virtual events allowing organizations to pivot their entire value propositions? 360 Live Media hosted a webinar to help association’s navigate these questions and identify how to prepare for the

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EIX Swoosh

Virtual Event Pricing and Sponsorship Ideas

What are the best practices for registration pricing for a virtual event? What components of a virtual event can be sponsored? 360 Live Media hosted a webinar to help association event planners navigate these questions and price your conference and trade show in a way

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EIX Swoosh

Ask Us Anything—Virtual Event Therapy Hour

We know event planners and marketers have a million questions about how to transition their live event program to virtual, how to communicate the change, and how to successfully host an engaging virtual experience. 360 Live Media hosted a webinar to help association professionals navigate

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EIX Swoosh

Marketing and Messaging to Virtual Attendees

It’s a complicated time to be marketing events. How do you best tell your story and communicate the value proposition for joining online? Watch Marketing and Messaging to Virtual Event Attendees, the Event Innovators Exchange (EIX) recording from April 8, 2020 to hear recommendations from

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EIX Swoosh

Keeping Virtual Attendees Engaged

It’s going to be ok – it really is. A virtual event isn’t a consolation prize. It is something to be designed with a human-centered approach. Even if it is being held in place of a live event, it should still deliver a winning experience for

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EIX Swoosh

How to Virtualize Your Event

A strong virtual event is more than just PowerPoint presentations on a screen. It should still be an interesting and engaging experience that strengthens your brand. Making your event virtual should be a showcase for what you can deliver. Watch How to Redesign Your Event

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Design, build, and launch a virtual event in 30 days. We’ll show you how.

tightrope walker

An Open Letter to Association CEOs

Dear Association CEO, The next 90 days will be THE make or break period for many associations. Having worked with trade and industry associations for the past 20 years, I believe this moment presents the greatest opportunity and most serious threat to your organization and

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Banff, Canada

Composition: 8 Tips to Make Your Speakers Shine

Back in the days when travel was possible, I took a trip with my family to Banff National Park in Alberta, Canada. If you haven’t been, I’d highly recommend it. Maybe you’ve seen photos. The water is bright turquoise, the mountains shear and grand, the

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Virtual trade show

How to create a virtual trade show

Social distancing and the COVID-19 pandemic have completely disrupted the in-person trade show business model. However, they haven’t changed the fact that people still need to connect and do business. The solution? Virtual trade shows. What is a virtual trade show? Virtual trade shows are

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calendar with question mark

The Question Every Association is Asking

The question is: When? When can we “re-open,” when can we resume our live events, when can we come back together? Nature abhors a vacuum, and at this moment there is a complete vacuum when it comes to information about live events and what the

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virtual networking

Trade Shows: 2021 Edition

If your organization depends on a trade show as an important source of revenue, you already know that you need a major “rethink” for your 2021 show. Even if there is a vaccine, and even if it can be administered to all of your exhibitors,

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hands by window

Lights in a world of, “Camera. Action!”

To people unfamiliar with photography and videography, the camera gets all the attention. Sure, it’s hard to take photos without a camera, but it is also important to remember that a camera’s job is to capture, not to create. Let’s use cooking as an example

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Boy with camera

8 Tips on Virtual Presentation (from a videographer)

If you’re among the many organizations who are transforming your live events to virtual, you understand the importance of identifying opportunities to maintain a smooth, dynamic, emotional, and impactful user experience for your attendees and partners. In order to ease the transition, the 360 Live

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tree in dry and green climates

The Association of the Future is Here

This article originally appeared on PCMA. Good news (and can’t we all use some!): The association’s business model — an over-reliance on membership and event revenues to keep it healthy — has been pushed to the breaking point by the current pandemic. Why is that

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