360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.
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road to 2021

Step One of Your 2021 Hybrid Event Strategy

In my conversations with association leaders, I’m hearing three main questions:

  1. How do I build a hybrid event portfolio for 2021 and beyond?
  2. How do I level-up on virtual events by making them more profitable and engaging?
  3. How do I strengthen the operating income of my organization?

I’ll be breaking out solutions for each of these issues over the next three weeks.

First, I’m going to lay out a few constructs for planning your hybrid event. Many decision-makers feel paralyzed about moving forward without a clear strategy. They’re waiting for more information or for circumstances to improve. We can’t wait any longer—the time to make decisions is now.

Watch the video to learn:

  1. How you can move forward with decision-making in a time of imperfect and incomplete information
  2. How you can evaluate where you are right now and develop a hypothesis for where you’ll be next year
  3. Why you need an intentional strategy to maximize the four key components of hybrid events



Don Neal
Founder & CEO
360 Live Media

Don Neal Headshot

A marketing thought leader, speaker, teacher, and advisor, Don Neal brings his Madison Avenue experience to help organizations see their opportunities in a new light. He is passionate about helping organizations accelerate the trajectory of their success.

Don Neal
Founder & CEO
360 Live Media

Top Resources

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Discover how you can deliver more value to your members with this essential thought piece for association executives.