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360 Live Media breaks news and earns coverage for our award-winning creative marketing campaigns, consistent thought leadership, and industry insights. Subscribe here to get our free 360 Mission Brief newsletter packed with trends, updates, and insights.
Your Sponsorship Inventory Is Not Your Value, Your Audience Data Is
Sponsors value your audience data more than traditional event inventory. Learn how to collect and use attendee data to drive sponsor investment, prove audience alignment, and create strategic partnerships.
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Sharing Our Expertise: 5 Things You Can Do to Deal With Today's Uncertainty
It’s a challenging time for events, regardless of your industry. Fortunately, event professionals are great at handling change. Discover 5 things event professionals can do to support our audiences and organizations through whatever comes our way.
Event Revenue Challenges: Sales Problem or Product Issue?
Sales success isn’t just about talent—it’s about product. Discover why audience-centric event design and smart strategy are the drivers behind long-term exhibit, sponsorship, and advertising growth.
How to Build a Trustworthy Event
Nearly 400 professionals who attend events told 360 Live Media about what makes them trust — and distrust — events. Learn how you can drive people to register, engage, and come back again.
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When Uncertainty Reigns, Registrations Stall: What Associations Must Do Now
The ripple effects of government instability, economic anxiety, and shifting trade policies are shaking confidence and suppressing early commitments to events. Here's what associations can do now.
5 Strategies for High-Connection Events
Events designed around developing social capital between attendees will be ones that offer standout experiences.
How ASHE Grew Ad Revenue by 55% with a Fresh Strategy
The American Society for Health Care Engineering (ASHE) modernized its advertising strategy with targeted digital content and expanded sponsor engagement.
360 Live Media Expands Capabilities
360 Live Media announced an expansion of their capabilities to provide end-to-end event growth solutions for trade show and conference organizers.
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When to Hire Outside Expertise to Plan Your Next Meeting or Event
When to Hire Outside Expertise to Plan Your Next Meeting or Event
Would Anyone Miss Your Event If It Never Came Back From COVID?
How to evaluate and grow your association event