Research, Data & Insights

You've seen our award-winning creativity and art in our portfolio. Here's a look at the science behind everything we do.

A More Data-Driven Approach

At 360 Live Media, data, research, and insights serve as the foundation for all of the work we do. Whether in support of event strategy, planning, marketing, branding, or sales, the insights derived from data analysis and primary and secondary research form the basis of our strategies to help achieve your mission.

The 6 Rs

Our primary proprietary intellectual property for measuring events is an alliteration called the 6 Rs.  Listed below are the six most important key performance indicators for any event, and the quantitative metric we apply to each.

Relevance

% of Addressable Market

Reach

Total Attendees

Retention

Return Attendees

Reputation

NPS (Net Promoter Score)

Revenue

Total Revenue Generated

ROI

Total Net Profit

Score Your Event

Proprietary S.E.A. Dashboard

Our data-driven rigor is at its finest when we assess events.  Our proprietary Strategic Event Assessment® dashboard enables us to measure your event on 167 data points.  This helps us to quickly identify what’s working and what’s not, while also serving as a quantitative benchmark against which to measure progress and growth.

While other consultants will attend your event and give you their opinions, our process delivers objective, robust analysis rooted in data.

  • Database Audits & Augmentation
  • Audience Research
  • Persona Development
  • Market Dynamics
  • Competitive Landscape
  • Industry Assessments
  • Benchmarking
  • Surveys
  • Quantitative Analysis
  • Focus Groups
  • Qualitative Analysis
  • Primary and Secondary Research
  • Market Sizing and Gap Analysis
  • Member Value Proposition & Needs Analysis

Let's score your event!

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