Our Origin Story
We're proud of where we've been and even more excited about where we're headed.
A Brief History of Our Journey Through Time
Explore the pivotal moments that shaped our agency and made us who we are today.
1949
Smithbucklin is the leading professional services company serving non-profits and industry associations. Since 1949, the company has earned a reputation as one of the most respected and trusted firms in the business, with a nearly unmatched depth of association knowledge and event expertise.
Smithbucklin founder William E. Smith formed a partnership with Orville Redenbacher to create an association that would support the popcorn industry through a time of great technological and social change. The organizations that became the Popcorn Institute and Popcorn Board created innovative marketing programs and partnerships that kept popcorn relevant to consumers. Smithbucklin continues to provide professional services to these organizations, 75 years later.
360 Live Media was founded in 2011 as a boutique event strategy, marketing, and design firm and quickly earned a reputation for bold creative ideas and innovative solutions, while also being voted a Top 10 Best Place to Work by Washington Business Journal and earning recognition as one of DC’s 100 Coolest Companies.
2011
2018
In 2018, we became a Smithbucklin company and quickly discovered significant client interest in service models integrating the unique and complementary strengths of each company.
Today, association event organizers won’t find a better combination of association knowledge, event expertise, and a full suite of services ranging from strategy through to management, marketing, and sales.
Today
More to come. Be part of what's next.
We are proud to work with many of the largest and fastest growing events in the world, including 30 of the top 250 trade shows and 17 of the Fastest/Next 50 events.
Can we write you into the next chapter?
