Founded in 1887, AICPA is the leading association dedicated to advocacy and education for accounting and finance professionals.
Their annual event, AICPA ENGAGE convenes thousands of certified public accountants, personal financial planners, tax attorneys, chief financial officers, controllers, students, and policymakers who are driven to better understand how to continue to run businesses effectively and be strategic advisors to clients and key stakeholders.
Attendance at ENGAGE had been stable for several years, but AICPA wanted to expand their reach and grow specific audience segments, including C-suite and senior leaders that were not current members of AICPA or attendees of their events. The goals were to drive impact to the bottom line of the event and provide a pipeline of new prospects for membership.