Elevating Event Attendance: IPFA's Multi-Conference Success Story

The International Fresh Produce Association is the largest and most diverse international association serving the entire fresh produce and floral supply chain, and the only association to seamlessly integrate world-facing advocacy and industry-facing support.

Following a merger with the former United Fresh and Produce Marketing Association, IFPA was looking to increase attendance beyond its existing membership base at 6 signature events: The Foodservice Conference, The Floral Conference – Miami, The Floral Conference – Anaheim, The Washington Conference, The Women’s Fresh Perspectives Conference, and The Retail Conference and Golf Tournament

Through an in-depth email segmentation strategy, paid and organic campaigns executed with design excellence, and rigorous testing, 360 Live Media partnered with IFPA to increase attendance across the portfolio.