NPE2024 Earns MarCom Gold Award for Marketing Campaign
WASHINGTON, D.C. — 360 Live Media and Smithbucklin are honored to announce that The Plastics Industry Association’s (PLASTICS) signature event, NPE2024: The Plastics Show, was the recipient of the distinguished Gold Award in the Marketing and Creative Campaign category at the 2023 MarCom Awards. NPE will convene in May 2024 for the first time in six years to highlight innovations in plastics and sustainable solutions impacting the world.
PLASTICS partnered with 360 LiveMedia and Smithbucklin to elevate the NPE experience to meet the needs of the entire supply chain of the plastics industry. PLASTICS endeavored to develop a bold creative and marketing strategy to attract the largest addressable audience to their premier trade show. The fully integrated campaign includes development and management of website, email, social media, digital, advertising, earned media and barter agreements to attract more than 55,000 attendees from 110 plus countries to Orlando, Florida in May 2024.
“NPE2024 is the plastic industry’s premier platform for innovation and collaboration,” said Matt Seaholm, President and CEO of the Plastics Industry Association. “By partnering with 360 Live Media and Smithbucklin, we’ve given our marketing and promotional tools a fresh and vibrant feel that matches the excitement around the return of NPE®. We’re proud to be recognized with this industry award for our results to-date, and can’t wait for the doors to open in Orlando next May for what we expect to be a record-breaking NPE2024.”
With a goal of reinvigorating NPE:The Plastics Show, 360 Live Media and Smithbucklin consulted with internal NPE Committees to co-create a personalized experience that will deliver on both exhibitor and attendee needs. NPE2024 returns with the theme Made For You, curated and designed for every attendee to shape and customize their experience based on their unique motivations. Whether it’s sustainable solutions, reigniting industry connections, or state-of-the-art materials and machines to expand business, there is something for everyone at NPE®.
NPE2024 combines the best elements of past events — including a 1.1 million-square-foot sold-out exhibit hall — with all-new interactive and diverse elements like the Opening Night Party, Comprehensive Industry Briefings, a Women in Plastics Breakfast and three Spark Stages dedicated to the latest advancements in Bottling, Innovation and Sustainability. Additionally, NPE2024 is standing behind PLASTICS’ commitment to boosting the circular economy by setting the goal of recycling 100% of all plastic scrap produced at the show.
“The Plastics Industry Association is committed to growth and innovation, which has enabled the designation of this prestigious industry award,” said Jack Macleod, President of 360 Live Media. “NPE2024 is an indispensable global event at the forefront of the plastics future. It will be a can’t miss business event that needs to be experienced firsthand, in-person. It’s Made for You.”
NPE2024 attendees will gain exclusive access to the entire plastics supply chain, including machinery and equipment, raw materials, recycling and sustainability, automation and robotics, 3D and 4D printing, inspection, design and more. Individuals interested in furthering their careers, growing their companies, or keeping up with the latest trends and solutions in plastics can register and start their customized experience today by visiting NPE.org.
The MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,500 print and digital entries are submitted from dozens of countries.
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About The Plastics Industry Association (PLASTICS)
The Plastics Industry Association (PLASTICS) is the only organization that supports the entire plastics supply chain, including Equipment Suppliers, Material Suppliers, Processors, and Recyclers, representing over one million workers in our $548 billion U.S. industry. Since 1937, PLASTICS has been working to make its members, and the seventh largest U.S. manufacturing industry, more globally competitive while supporting circularity through educational initiatives, industry-leading insights and events, convening opportunities and policy advocacy, including the largest plastics trade show in the Americas, NPE2024: The Plastics Show.
About Smithbucklin
Smithbucklin empowers associations, societies, and communities to enrich and move industries, fields, and professions forward. Working together, to help organizations reimagine solutions to nurture growth, advance missions, and achieve lasting impact.
About 360 Live Media
360 Live Media, a Smithbucklin-owned company, is a strategy, marketing and design agency that helps organizations maximize their impact and advance their mission. The agency drives tangible business results by helping organizations modernize their approach to events, membership, and revenue. A client-first culture and some of the best team members in the business have crafted winning strategies and delivered unparalleled successes across every industry.
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Media Contact:
Hunter Martin
hunter@360livemedia.com
202.367.2474