Infographic: 6 Weeks to Omnichannel
With a little planning, your organization can identify and organize existing assets to shift to a true omnichannel approach.
Week 1
Identify Team—one lead from each line of operations that is customer-facing
Set Objectives and metrics for success
Decide on launch date
Action Plan: complete campaign and audience jobs template
Week 2
Review audiences—agree on 5–7
Review campaigns—note areas of overlap
Action Plan: Return the following week with adjusted campaign planning for determined audiences.
Week 3
Align on campaigns, channels, release dates, and data collection
Action Plan: Begin internal planning
Week 4
Provide updates on status
Develop messaging
Action Plan: Adjust as needed
Week 5
Provide updates on status and messaging
Action Plan: Adjust as needed
Week 6: Launch
Download the infographic
Download Campaign and Audience Job Templates
Explore Our Latest Insights
Stay updated with our latest blog posts and trends.
360 Live Media Expands Capabilities
360 Live Media announced an expansion of their capabilities to provide end-to-end event growth solutions for trade show and conference organizers.
5 Strategies for High-Connection Events
Events designed around developing social capital between attendees will be ones that offer standout experiences.
Why Event Planner Jobs Are Climate Jobs
Learn five ways for planners to embrace the “every job is a climate job” perspective to design more sustainable events and move the industry forward.