The core strength of the beverage industry is its spirit of innovation. To celebrate its 100th anniversary, The American Beverage Association made the strategic decision to leverage this milestone to develop a cohesive and integrated brand identity for the organization, its charitable foundation and its political action committee. Though a rigorous process including in-depth interviews with key stakeholders and market research, 360 Live Media led the development of a new brand identity and positioning for the American Beverage Association.

The result was a modern new visual identity of the same standard as their most famous members, the largest beverage brands in the world. You may also recognize this logo from the extensive television advertising campaign, which has included Super Bowl ads.