Infographic: 6 Weeks to Omnichannel
With a little planning, your organization can identify and organize existing assets to shift to a true omnichannel approach.
Week 1
Identify Team—one lead from each line of operations that is customer-facing
Set Objectives and metrics for success
Decide on launch date
Action Plan: complete campaign and audience jobs template
Week 2
Review audiences—agree on 5–7
Review campaigns—note areas of overlap
Action Plan: Return the following week with adjusted campaign planning for determined audiences.
Week 3
Align on campaigns, channels, release dates, and data collection
Action Plan: Begin internal planning
Week 4
Provide updates on status
Develop messaging
Action Plan: Adjust as needed
Week 5
Provide updates on status and messaging
Action Plan: Adjust as needed
Week 6: Launch
Download the infographic
Download Campaign and Audience Job Templates
Explore Our Latest Insights
Stay updated with our latest blog posts and trends.
Lights, Camera, Engagement: How Associations Can Use Video to Reach Marketing Goals
Want to grow membership, promote events, and build community more effectively? Video might just be the secret weapon.
.jpg)
Everything Associations Need to Know about ChatGPT Atlas
The announcement of ChatGPT Atlas has changed the AI game once again. Find out how associations should update their marketing strategy now.
3 Practices That Beat New Skill Acquisition
In 2026, your edge will be from regularly engaging in three workplace practices.