360 Live Media
360 Live Media is an event strategy and digital marketing agency in Washington, D.C. serving association, professional society, and not-for-profit conferences.
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INSPIRING EXPERIENCESTM

Our agency services help design campaigns and creative that inspire movements in industries, organizations and people.

No matter the project, our criteria for success is always driven by six critical Rs.

REACH

We help clients attract the most valuable, viable audience through our proprietary research, segmentation and marketing approach.

RETENTION

We improve the year-over-year retention of your audience by designing irresistible experiences and solutions that create long-term stickiness.

RELEVANCE

It’s not just Millennials and Centennials who are looking for authenticity, engagement and a community of like-minds. Every program we design, no matter the platform, keeps relevance at the heart of the success formula.

REPUTATION

Your advocacy, membership strength, and long-term future are all dependent on your brand reputation. We believe that a strong organizational reputation drives reach and retention, but also is the result of greater relevance.

REVENUE

Increased membership, six-figure sponsors and greater bottom-line profits are possible, but only with a transformative approach to designing and marketing your next event.

ROI

Every dollar you invest must count. Most associations do not benchmark their P&L to identify which investments have the greatest impact and ROI. We will pressure-test your investments for optimal results and return.

"360 Live Media helped us take a much-needed deep dive into our event marketing strategy. With no stone unturned and out-of-the-box strategies, they partnered with our show team in uniquely collaborative ways to deliver a whopping 30% increase in attendance over the prior year—now that’s a result!"

Rick McConnell - President, Informa US, Construction & Real Estate; Formerly Hanley Wood Exhibitions

OUR SERVICES

We transform associations. Here’s how.

IN-PERSON & VIRTUAL EVENT STRATEGY

Corporate and association executives rely on us for our uniquely effective approach to strategic planning. We’ll help you maximize the impact of your annual meetings, live and virtual conferences, and tradeshows.

  • RE-THINK AND IMPROVE YOUR EVENT
  • IDENTIFY GROWTH OPPORTUNITIES WITHIN YOUR MARKET
  • STREAMLINE YOUR EVENT PORTFOLIO
  • MODERNIZE WITH TODAY’S BEST PRACTICES

AUDIENCE RESEARCH

Our quantitative and qualitative research reveals your audience’s top motivations. From these insights, we develop individualized marketing strategies that drive action and results.

  • QUANTIFY ADDRESSABLE AUDIENCE
  • APPLY ADVANCED ANALYTICS
  • DEVELOP DATA-DRIVEN PERSONAS
  • SEGMENT FOR RELEVANCE

EVENT MARKETING

We harness audience insights and creativity to build marketing campaigns that create positive momentum, drive engagement, and increase attendance.

  • ACQUIRE NEW ATTENDEES
  • INCREASE RETENTION RATES
  • REDUCE NO-SHOWS
  • EMPOWER YOUR TEAM WITH TOOLKITS

MEMBERSHIP GROWTH

Engaging and retaining members is a critical task for every association and professional society. Our insights-driven approach helps clients better attract, retain and engage members with the highest possible ROI for the organization.

  • OPTIMIZE VALUE PROPOSITION
  • ACQUIRE NEW MEMBERS
  • INCREASE RETENTION RATES
  • ENGAGE MORE EFFECTIVELY

BRANDING & CREATIVE SERVICES

We believe brands have the power to inspire great change in organizations, industries and people. We create iconic brands and visual identities that resonate with your audience and thrive in today’s dynamic, competitive marketplace.

  • REBRAND YOUR EVENT
  • ENHANCE YOUR REPUTATION
  • EXCITE YOUR MEMBERS
  • ENGAGE ACROSS ALL MEDIA

EXPERIENCE DESIGN

We create inspiring experiences. Our proprietary design methodology helps us create and reinvent live events, conferences and trade shows. As a result, you’ll see success in the 6 Rs: Relevance, Reputation, Retention, Reach, Revenue and ROI.

  • IMPROVE THE EVENT EXPERIENCE
  • ENHANCE THE VALUE PROPOSITION
  • CREATE MEMORABLE MOMENTS
  • JOURNEY MAP THE ATTENDEES

EVENT CONTENT PROGRAMMING

Our best-in-class, integrated event and member programming leverages proven adult learning principles to attract, engage and inspire audiences.

  • STRUCTURE EVENT CONTENT STRATEGY
  • LEVERAGE ADULT LEARNING PRINCIPLES
  • SECURE AND PREPARE ENGAGING SPEAKERS
  • CHOREOGRAPH A COHESIVE PROGRAM

SPONSORSHIP SERVICES

We’ll help you develop new offerings to increase the value your association can offer your industry partners, exhibitors, and sponsors.

  • ANALYZE BUYING POWER OF YOUR AUDIENCE
  • IDENTIFY NEW AND NON-ENDEMIC TARGETS
  • DEVELOP NEW INVENTORY
  • INCREASE SPONSORSHIP REVENUE

We can help you connect with your members in new ways.